Welcome to Current Digital - the digital pulse
Current Digital is a media planning and buying agency, which specialises in the use of the Internet for brand communication and response generation.
Current Services:
- Planning & buying of search engine listings;
- Management of affiliate programmes;
- Planning and buying of display advertising space;
- Development of advertiser-funded content with 3rd-party publishers;
- Brokering of content distribution deals;
Current Digital goes beyond the banner in the use of the Internet for marketing communication.
Current Location:
Based in Bournemouth (Dorset), Current Digital has links with Bournemouth University to provide relevant work experience to under-graduates on the BA (Hons) Advertising and Marketing Communications degree course.
Current Digital is committed to delivering its clients a premium service at a price point significantly below the market average.
Latest Journal Entry
THE WAY THE INTERNET IS CHANGING CONSUMERS’ ATTITUDES TOWARDS BRANDS
Posted on 18 Sep 2008
I recently attended a breakfast meeting hosted by AOL which focused on the way the Internet is changing consumers’ attitudes towards brands. AOL’s findings from their Brand New World Part 2 research study provided some compelling statistics and conclusions on the online landscape.
78% of users spend longer searching for information on brands (and products) with [...]