Posted: Friday, April 25th, 2008 at 2:50 pm
It’s currently all doom and gloom in our economy at the moment, you only have to turn on the TV or read the news to learn another depressing fact about the state of our economy. There’s the credit crunch, falling house prices, the weak £ against the Euro and reports of increases in the average […]
Posted: Tuesday, April 15th, 2008 at 1:26 pm
Having read the very first Google retail newsletter, I was interested in the article on the benefits of a margin-based paid search strategy.
For once I agree with Google and believe in the ‘always on’ search approach. I know from experience though that clients rarely employ it.
Based on the nature of search, you should not employ […]
Posted: Friday, April 11th, 2008 at 11:29 am
Media Week broke the story last week (04-Apr-08) that Google has scrapped advertisers’ exclusive rights to bid on their trademark brand terms, opening up opportunities for rivals to benefit from competitors’ search volumes. The change is only relevant to single word brand searches on sponsored listings, as multiple word brand searches have always been subject […]
