Archive for May, 2008

What Sports video games have to teach us about brands..

Posted: Friday, May 16th, 2008 at 12:44 pm

This was the title and content of my university dissertation, finished May 2006, destined to sit proudly in a box in my bedroom to be forever forgotten about, or so I thought…
As EA announces its latest partnership with IKEA, a deal which will allow players of ‘The Sims’ to furnish their in-game homes with IKEA […]

Has the iPhone changed the consumer’s view of the mobile web?

Posted: Thursday, May 8th, 2008 at 10:41 am

The iPhone since launch has caused much hysteria amongst consumers and marketers alike. The phone itself has several standout features. The first being Safari, its cross platform web browser which enables the user to browse the internet, email and use applications such as search and maps. Technology that enables tracking of exact location of the […]