What Sports video games have to teach us about brands..
Posted: Friday, May 16th, 2008 at 12:44 pm
This was the title and content of my university dissertation, finished May 2006, destined to sit proudly in a box in my bedroom to be forever forgotten about, or so I thought…
As EA announces its latest partnership with IKEA, a deal which will allow players of ‘The Sims’ to furnish their in-game homes with IKEA […]
