Archive for July, 2008

In April I wrote an article for marketers explaining the importance of spending more in marketing when times are hard, and not cutting back. Now, as the situation worsens in our economy, an article in Media Week (1st July 2008) has prompted me to revisit this advice and think about the situation from a sales [...]

On 26th June 2008 Current Digital hosted a seminar in London in association with the7stars and Telegraph Media Group. The topic for discussion was “Driving Integration in Marketing Communications” with a specific focus on the 45-54 year old female audience.
The seminar was attended by marketers from leading brands such as Stena Line, Cunard, Save the [...]