About Us

Current Digital is different. Its digital communication planning starts with consumer insight.

In developing digital communication, Current’s planning process starts with developing insight into how a defined target consumer group uses digital technology and how digital technology fits into a group’s use of traditional media.

This informs a strategy which covers:

1. Objective and measurement strategy.
2. Content – information is to be communicated.
3. Content formats – text, pictures, audio, video, games, etc.
4. Distribution strategy – via 3rd-party publishers, proprietary, viral.
5. Timing.
6. Content promotion – word of mouth, advertising (online and/or offline), PR, search engines, etc.

Current Digital integrates with all relevant interest groups in order to develop a collaborative solution.