Journal

I recently attended a breakfast meeting hosted by AOL which focused on the way the Internet is changing consumers’ attitudes towards brands. AOL’s findings from their Brand New World Part 2 research study provided some compelling statistics and conclusions on the online landscape.
78% of users spend longer searching for information on brands (and products) with […]

Over 60% of all UK homes will have broadband connection by the end of 2008 and as a result online video viewing is on the increase. According to eMarketer (2008), in the first half of this year over one-half of UK adults with Internet access had watched TV online and many had used it to […]

Hi, my name is James Davies and I’m currently studying Advertising and Marketing Communications at Bournemouth University. For the past six weeks I have been documenting my time here at Current Digital to offer insight into how a dynamic digital agency operates and share my experiences with you.
As part of my degree, a six week […]

In April I wrote an article for marketers explaining the importance of spending more in marketing when times are hard, and not cutting back. Now, as the situation worsens in our economy, an article in Media Week (1st July 2008) has prompted me to revisit this advice and think about the situation from a sales […]

On 26th June 2008 Current Digital hosted a seminar in London in association with the7stars and Telegraph Media Group. The topic for discussion was “Driving Integration in Marketing Communications” with a specific focus on the 45-54 year old female audience.
The seminar was attended by marketers from leading brands such as Stena Line, Cunard, Save the […]

This was the title and content of my university dissertation, finished May 2006, destined to sit proudly in a box in my bedroom to be forever forgotten about, or so I thought…
As EA announces its latest partnership with IKEA, a deal which will allow players of ‘The Sims’ to furnish their in-game homes with IKEA […]

The iPhone since launch has caused much hysteria amongst consumers and marketers alike. The phone itself has several standout features. The first being Safari, its cross platform web browser which enables the user to browse the internet, email and use applications such as search and maps. Technology that enables tracking of exact location of the […]

It’s currently all doom and gloom in our economy at the moment, you only have to turn on the TV or read the news to learn another depressing fact about the state of our economy. There’s the credit crunch, falling house prices, the weak £ against the Euro and reports of increases in the average […]

Having read the very first Google retail newsletter, I was interested in the article on the benefits of a margin-based paid search strategy.
For once I agree with Google and believe in the ‘always on’ search approach. I know from experience though that clients rarely employ it.
Based on the nature of search, you should not employ […]

Media Week broke the story last week (04-Apr-08) that Google has scrapped advertisers’ exclusive rights to bid on their trademark brand terms, opening up opportunities for rivals to benefit from competitors’ search volumes. The change is only relevant to single word brand searches on sponsored listings, as multiple word brand searches have always been subject […]